Rihanna launches the very first Fenty Beauty mascara - and it is like no other!






The first Fenty Beauty mascara has just been revealed


The first Fenty Beauty mascara has just been revealed
Rihanna has not finished shaking up the codes of beauty through her brand Fenty Beauty, launched in September 2017 with a completely revolutionary line of foundations. In 2020, she still has some pretty surprises in store for the many fans (9 million followers on the Fenty Beauty Instagram account) since she is about to launch "Fenty Skin" by expanding to skincare. But the first launch of the year remains a make-up, with the brand's first mascara, dubbed "Full Frontal Volume, Amplitude & Curve".



A tube which holds all its promises, since its effects on the eyelashes are stunning. The secret lies in its well thought-out 360 ° brush which invites a 3-step application: 1 / tenfold the volume with the flat side loaded with material, 2 / bend the eyelashes with the bounced side and 3 / lengthen the ends of the eyelashes with the tip of the brush held vertically. Finally, Rihanna does not hesitate to create an even more hypnotizing look by passing a last layer on the eyelashes of the outer corner of the eye. "I like being able to reach the smallest eyelash to highlight them all. I wanted to create a mascara that allows it. With this one product and this incredible brush, you get ultra-voluminous and structured lashes with a perfect curve. Says the singer. To withstand all tests (even in water), the formula has been tested and approved by Rihanna herself, in her hectic daily life. Patience, the object of desire that is already predicted as a bestseller will be released on January 16 ...



The Full Frontal Volume, Amplitude & Curve Mascara, Fenty Beauty by Rihanna, available on January 16, 2020 exclusively at Sephora, on Sephora.fr and on Fentybeauty.com, 24 euros.The Full Frontal Volume, Amplitude & Curve Mascara, Fenty Beauty by Rihanna, available on January 16, 2020 exclusively at Sephora, on Sephora.fr and on Fentybeauty.com, 24 euros.